The Illusion of Simplicity in News Monitoring On the surface, tracking the news looks simple.Type in a keyword. Add an

Can PR Agencies Survive the Current Crisis?Short answer: Yes — Provided They Reinvent. The Indian PR industry is at an

We could have launched with a marketing campaign. Instead, we chose something different — something deliberate. We’re offering the complete

In times of conflict of nations, the biggest casualty is often the truth. The recent war rhetoric between India and

You talk cat. You type cat. You search cat. For a few days, everything in your digital world becomes feline. Your news feed, social media suggestions, and even your online ads suddenly start meowing back at you. The reason? Your neighbour’s cat was unwell, and for a week, every conversation you had was around it. You searched a few symptoms, clicked a few links, and that was enough for the algorithms to declare you a cat lover.