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The Challenges of Media Monitoring for PR Agencies

In an age where every headline can spark a ripple effect and immediate action is needed to contain or propel […]

“Buy the rumour, sell the news.”Every trader has heard it. Most have felt it—usually the hard way. By the time

In technology, revolutions often start quietly. Before transformation arrives in full force, it gathers momentum in fragments — unnoticed shifts,

The Illusion of Simplicity in News Monitoring On the surface, tracking the news looks simple.Type in a keyword. Add an

Can PR Agencies Survive the Current Crisis?Short answer: Yes — Provided They Reinvent. The Indian PR industry is at an

The News You Want, When You Want It — Are You Still Dreaming About It? In a world where every

We used to read one newspaper. It arrived each morning, folded with care — a finite, thoughtful snapshot of the

Do you know Henry Romeike & Curtice? Read ahead, you’ll love it if you are in PR Back in 1852,

We could have launched with a marketing campaign. Instead, we chose something different — something deliberate. We’re offering the complete

In times of conflict of nations, the biggest casualty is often the truth. The recent war rhetoric between India and