The News You Want, When You Want It — Are You Still Dreaming About It?
In a world where every news platform wants your attention, getting the news that actually matters to you has become strangely difficult.
Sure, alerts are everywhere. But most of them interrupt, not inform. They come in floods, not filters. And finding what’s relevant feels like an onerous task rather than an easy breeze.
At NewsThatMatters (NTM), we asked a simple question:
Why is it still so hard to get the right news, at the time users need it?
The Problem Was Never the News. It Was the Experience.
Google Alerts tried to solve it once. A noble attempt—but it was never built for nuance. We think they quietly laid it to rest.
Other platforms came in—some flashy, some functional, some funded —but few stayed empathetic to how users actually consume information. The news apps always,
- Too much noise.
- Too little context.
- Too late to act on.
The result? An overwhelming feed that demands more time and attention than it deserves.
What If That Could Change?
Imagine a world where:
- You’re updated instantly, not hours later.
- You get alerts from 4000+ credible sources, not noise made by everyone.
- You can scan AI-powered summaries before deciding what to dive into.
- You can follow Topic Packs—curated collections of news on themes like stocks, policy, crisis alerts, or your favourite brands.
No more sifting. No more clutter. Just the news you want, when you want it.
We Built NTM for the Reader. Not the Algorithm.
At NTM, we’ve reimagined how news should work.
Not by chasing clicks, but by delivering clarity.
Not by expanding noise, but by simplifying relevance.
And not by predicting what might trend—but by helping you stay ahead of what truly matters.
This isn’t just about consumption.
It’s about control. About choice. About clarity in an age of overload.
Watch out for June 10th. The app that changed media tracking, has changed again. This update will make NTM from ‘Nice-To-Have’ to ‘Necessary-To-Have’
We’re excited to roll out our curated picks for you on June 10.
The news dream is only a download away.
https://play.google.com/store/apps/details?id=news.newsthatmatters.newsthatmatters