Do you know Henry Romeike & Curtice? Read ahead, you’ll love it if you are in PR
Back in 1852, they kicked off the world’s first press-clipping bureau in London, snipping out every brand mention by hand.
Fast-forward through the ages:
- 1879 – In Paris, Alfred Chérié establishes L’Argus de la Presse, letting clients buy individual review clippings rather than entire papers
- 1885 – The National Press Intelligence Company begins operation in New York; by 1899, a network of U.S. clipping firms cooperates to widen coverage
- 1888 – Frank Burrelle founds Burrelle’s Press Clipping Bureau in New York City, which quickly becomes a leading American monitoring provider
- 1932 – The Romeike firm and Luce’s Press Clipping Bureau together control about 80 percent of the U.S. press-clipping market.
- 1950s–1960s – Commercial audio and video tape recorders enable clipping agencies to start monitoring radio and television broadcasts.
- 1970 – Burrelle’s formally adds broadcast and wire-service monitoring, reflecting the shift toward multi‐channel media.
- 1973 – Lexis launches its computerized legal-research service, soon adding Nexis as one of the first large-scale digital news archives.
- 1984 – Burrelle’s debuts “Express,” a fax-based service delivering daily headlines and summaries directly to clients’ desks.
- 1994 – Burrelle’s rolls out NewsAlert, its inaugural online media-monitoring platform, beginning the move from analogue to digital delivery.
- 1996 – eWatch emerges as the first Internet-based clipping service, crawling newsgroups, mailing lists and websites for specified keywords.
- 1996: Digital crawlers emerge, scanning newsgroups and websites for keywords.
- 2012: Over 250 social-media monitoring vendors are already in the game.
- 2024: The global media-monitoring market is pegged at US $ 5.41 billion, headed toward US $ 16.83 billion by 2032.
We love news, the above 170 history is proof. Bet your current media monitoring agency is not even reading what it clips.
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