The Illusion of Simplicity in News Monitoring
On the surface, tracking the news looks simple.
Type in a keyword. Add an alert. Wait for stories to land.
But anyone who’s ever tried to follow more than one sector, one issue, or one competitor knows — the truth is much messier.
The news doesn’t present itself in clean formats. It abbreviates. It implies. It skips names. It changes language depending on the source, the publication, or the journalist’s background.
If you think keyword-based monitoring is a solved problem, you’re already behind. No wonder Google Alerts did not get it right.
The Real Challenge: Noise vs. Signal
Here’s what most tools get wrong: they treat keywords like switches. On or off. There or not.
But real intelligence is about understanding patterns, reading subtext, and recognizing substitution. Unfortunately, there’s no data to train AI on this.
“Funding” becomes “capital infusion,” “bridge round,” or “dry powder.”
“Electric Vehicles” might appear as “EV,” “auto shift,” “mobility tech,” or “transition.” Media creates new words all the time.
A CEO in trouble might be mentioned once, but the story keeps evolving for weeks — with no name attached.
You can’t build a reliable news monitoring system without addressing these nuances. And that’s exactly why we built NTM Packs.
What Are NTM Packs?
NTM Packs are pre-curated clusters of keywords, grouped around a single theme, sector, or strategic insight area.
Each Pack acts like a lens — a way to see just the right slice of news, without the noise.
At launch, we’re offering the first 10 carefully constructed Packs, built on top of 1,100+ handpicked keywords.
These aren’t auto-generated. They’re not scraped from trending topics. They’re built like an analyst would build them — with context, range, and real editorial judgment.
How Could We Do It At All
Because we didn’t build this alone.
Our advisors are BlueBytes — India’s original media monitoring company, with over 20 years of experience decoding how news flows across sectors, platforms, and crises. And now, suddenly developing news packs does not seem that difficult.
Over 22 years, BlueBytes has been managing hundreds of clients and PR agencies, serving them with impeccable and perfectly curated news each day. The readers were CEOs, CXOs of large organizations, who took instant decisions based on this curated news.
BlueBytes has seen every wave of media — from print to portal to platform — and they know how to track stories that don’t name themselves.
So now you know how we did it, and why others won’t find it so easy.
It’s just a matter of DNA.
What’s Inside the Packs?
From Stock Markets to Startup Pulse,
from Crisis Alerts to Crypto Buzz,
these Packs are built to catch what most keyword searches miss.
They’ve been shaped using over 1,100 handpicked keywords — refined for how Indian news actually behaves. Each Pack reflects how sectors evolve, how risk gets framed, how regulation shows up in headlines, and how issues are buried in tone more than terminology.
They’ve been pressure-tested against live news.
And they’re not just informational — they’re structural.
You won’t just get more content.
You’ll get clarity — and the speed to act on it.
This Is Just the Beginning
NTM Packs are the first step toward structured, agent-like media monitoring.
They bring decades of news intelligence into a format that works in seconds.
And they’re here now.
If you’re serious about cutting through the noise, you should be using them.
But first, [Download NTM Now] if you’ve already not done it. Packs come next.