10 Curated News Packs for you. 1,100 Keywords. Here’s Why That Matters.
The Illusion of Simplicity in News Monitoring On the surface, tracking the news looks simple.Type in a keyword. Add an […]
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The PR Industry’s Survival Manual: Efficiency, AI, and Smart Packaging
Can PR Agencies Survive the Current Crisis?Short answer: Yes — Provided They Reinvent. The Indian PR industry is at an
The News You Deserve: Filtered, Fast, and Finally Yours
The News You Want, When You Want It — Are You Still Dreaming About It? In a world where every
The Joy of Staying Informed: Why Curated News Brings it Back
We used to read one newspaper. It arrived each morning, folded with care — a finite, thoughtful snapshot of the
From Scissors to AI: The 170-Year Evolution of Media Monitoring
Do you know Henry Romeike & Curtice? Read ahead, you’ll love it if you are in PR Back in 1852,
Why We’re Offering NTM Free Until July 1
We could have launched with a marketing campaign. Instead, we chose something different — something deliberate. We’re offering the complete
When Misinformation Becomes the Headline – The Battle for Credible News in a Crisis
In times of conflict of nations, the biggest casualty is often the truth. The recent war rhetoric between India and
The Power of Personalized News Curation: Stemming the News Consumption Fall
You talk cat. You type cat. You search cat. For a few days, everything in your digital world becomes feline. Your news feed, social media suggestions, and even your online ads suddenly start meowing back at you. The reason? Your neighbour’s cat was unwell, and for a week, every conversation you had was around it. You searched a few symptoms, clicked a few links, and that was enough for the algorithms to declare you a cat lover.
Media Monitoring is Broken!
For over two decades, media monitoring has been a necessary evil in the world of public relations and corporate communication. Necessary — because brands and agencies can’t afford to miss what’s being said about them, and because latest news is a way of keeping ahead. evil. Technology and AI are changing the world, but keeping media monitoring stagnant, is like ensuring the radar of a battleship remains broke. Now that’s evil for sure.