Author name: News That Matters

In times of conflict of nations, the biggest casualty is often the truth. The recent war rhetoric between India and […]

You talk cat. You type cat. You search cat. For a few days, everything in your digital world becomes feline. Your news feed, social media suggestions, and even your online ads suddenly start meowing back at you. The reason? Your neighbour’s cat was unwell, and for a week, every conversation you had was around it. You searched a few symptoms, clicked a few links, and that was enough for the algorithms to declare you a cat lover.

For over two decades, media monitoring has been a necessary evil in the world of public relations and corporate communication. Necessary — because brands and agencies can’t afford to miss what’s being said about them, and because latest news is a way of keeping ahead. evil. Technology and AI are changing the world, but keeping media monitoring stagnant, is like ensuring the radar of a battleship remains broke. Now that’s evil for sure.